Born from a bin full of flyers outside MWC
How one observation at Mobile World Congress turned into Barcelona's first offline performance marketing platform.
The Moment
Then I saw it. Right outside the venue, a group of people hired to distribute flyers for some event or campaign were dumping stacks of paper straight into the bins. Not handing them out. Not targeting anyone. Just getting rid of them.
What if offline marketing could be measured exactly like online? What if every flyer had a story you could follow?
I spent the next week researching, planning, mapping it all out. The technology exists. QR codes. GPS tracking. Real time dashboards. The only thing missing was someone willing to build it and do it right.
Building Carto
I built Carto around a simple conviction: every business that invests in offline marketing deserves to know exactly what happened with their investment. Not guesses. Not promises. Data.
Brand Missionaries
Trained distributors who carry your mission into every neighbourhood. GPS tracked. Purpose-driven. Visible on your dashboard.
Every Barri Mapped
73 neighbourhoods across Barcelona. Target by zone, demographics, and density. No wasted impressions.
Real Time Dashboard
QR scans, GPS routes, conversion rates, device data. Everything you need to see your ROI, live.
The Mission
Born in Barcelona. Built for businesses that believe their marketing budget deserves more than hope.
Ready to see what measured offline marketing looks like?
Calculate Your Campaign